“Come brothers, hurry, I am drinking stars!”
Champagne – a symbol of “the good life.” It’s for celebrations, anniversaries, holidays and everything in between. I do contract work for a resort hotel that is currently working on a Champagne promotion. As I was researching Champagne I found some interesting similarities between good Champagne and a good Social Media Marketing program.
Here are 10 similarities between good Champagne and good social media.
1. First and foremost to keep in mind is that Champagne is unique; there is nothing else like it. This should hold true with your own social media program. Be unique; set you and your brand apart.
2. Champagne became renowned because of its association with French kings. Royalty from throughout Europe in essence marketed the message of the sparkling wine from Champagne and hence its association with luxury and power. With social media, you should always strive to be the “royalty” in your niche. Speak with authority; show that you are a leader in your field. Market what you know and have a sound marketing strategy.
3. Champagne is a toast to optimism. Social media has turned out to be the same. That’s what makes it different from traditional media. Social media highlights the good, the happy and the successes.
4. Scientists suggest that there should be 49 million bubbles in every bottle. I’m not sure how that equates to social media, but I thought that was a really interesting fact to throw in ~ something to mention when you have your next glass of Champagne.
5. When opening a bottle of Champagne, the sheer pressure inside the bottle can cause the cork to shoot into orbit. When you do social media right, you too can experience the explosion of the cork as your message goes viral. What a wonderful feeling that is!
6. There is a range of sweetness levels in Champagne. Each producer creates a unique flavor profile. What is your unique flavor profile? Consider this as you write your posts – while you might be communicating items that others have already covered, by using your unique flavor profile you can give your post a twist that no one else can.
7. Are you choosing “light and crisp” or “rich and creamy?” These are the two “styles” of Champagne. What is your style? You might think of “light and crisp” as lots of little posts covering a variety of topics. “Rich and creamy” could be more in-depth, more exploratory.
8. Champagne does age well. So should your social media marketing. A good program will serve you well for a very long time. The process to make Champagne is neither quick nor easy. It’s time consuming from start to finish – a lot of thought and experience has been put into the process. It’s important that you run your social media marketing the same way. It’s not going to cost you a lot of money, but if done well, it will cost you a lot of your time, especially in the beginning. But that time you put in will pay off in the long run!
9. In France there are 17 villages that have been honored with the title of Grand Cru, while 40 villages share the title of Premier Cru. It’s the village, not the individual vineyard that receives the designation. What a great tie-in for social media. Social media success comes from being a part of a community, your niche. It requires that you build relationships – not stand alone. By being an active member of your community (or of your “small town” as I like to say) you will reap the marketing rewards that social media can bestow.
10. The making of good Champagne requires an extraordinary amount of effort and skill – from selecting the grapes and blending the wines (most Champagnes are blends) to fermenting it twice to aging it for at least a year and a half. It does not happen overnight. Success in social media does not happen overnight either. In the beginning it is not easy, there is a learning curve and you need to have thepassion to make it happen. You have to put out the effort.
Those who make Champagne are passionate about the process they use. They are prepared to invest their time, impart their knowledge and work their hardest to make sure they provide the world with a wonderful product. Just like good Champagne, when done well your social media program will sparkle and you too, will have the opportunity to “drink the stars” and enjoy the success of your social media marketing program.
Looking for more small business marketing tips? A few tips are posted each week on the Just a Small Town Girl Facebook page – hope you will visit and drop a note on the wall! Please feel free to download The Small Town Marketing Handbook (free short ebook found on the blog) which discusses how social media allows each of us to be part of our own “small town” regardless of where we live. Also, if you would like to know a little bit more about how I market with little or no budget, here is our case study from Social Media Examiner – http://www.socialmediaexaminer.com/how-social-media-saved-lake-arrowhead-when-city-ad-budgets-ran-dry/