Just a Small Town Girl’s Blog
Trampled by Technology
The last time I blogged for this site, my own site, was March 2013. That’s when I was trampled by technology. Have you let technology trample you? After reading my first draft of this post I actually said out loud, “Really, Leslie? That’s not what happened!” I...
How History Works for Your Marketing
How does history work for your marketing success? Why would someone care about your history? Inquiring minds want to know, that’s the bottom line. Whether you’re a small business, a tourist attraction, or a destination, people crave the details of the how, why and...
Social Media Do Over
How many of us wish we could have a social media do over? Remember when we first started out, oh so long ago? At the time, it seemed like we were artists, painting each piece of the social media puzzle individually, hoping that some sort of cohesive marketing design...
eTourism Summit – Small and Mighty Tourism Conference Rules
Right off the bat I have to say, “eTourism Summit is one tourism conference you really should attend!” While we all attend a variety of tourism conferences and educational events throughout the year, eTourism Summit is different. It’s intimate, only 200 can attend....
Tourism Events, Social Media, and an Outstanding FITA 2012
In tourism, we all want the same thing – more visitors. And to do that we provide a variety of tourism events and great personal experiences. Nowhere was I more aware of that than at FITA 2012 in Mexico City in September. As a first timer to FITA, I was amazed by...
Social Media Listening – Toby Keith Rocks!
One of the best parts of social media is listening. BUT, there are plenty of social media participants who aren’t listening. I had a super experience a couple of weeks ago when someone listened (along with a whole bunch of other people) and it was such a nice...
Social Media Training for Tourism and Hospitality
Have you heard of Tourism Currents, where tourism and hospitality professionals learn to market using social media? If you’re involved with a destination marketing organization (DMO), convention and visitor bureau (CVB), chamber of commerce, resort association or...
Are You Social Media Snappish?
What draws you to social media? Is it the conversation, the links to articles, is it that most people enjoy each other and are generally happy to be posting? A goal most of us have with social media is to stand out for providing value to our friends and followers....
How to Create a Community within a Community
When you have very little money to spend on marketing, you’re constantly trying to think up ways to stretch your reach. We had great help getting our Social Media program off the ground initially by asking others (tourists) to help us spread the word about events...
BlogWorld – The Ultimate Social Media Melting Pot
With social media as the common thread, all walks of social media life came together as thousands of individuals from small towns and big cities met in Los Angeles for 3 days at BlogWorld/New Media Expo in November. Billed as the largest new media...