Why I Write

Why I Write

Becky McCray, good friend as well as a founding partner of Tourism Currents (of which I am a part) wrote this in an email ~ “Back in the day, a blog meme or a blog hop was a way of connecting different writers together to each offer their own take on a single topic,...
Trampled by Technology

Trampled by Technology

The last time I blogged for this site, my own site, was March 2013.  That’s when I was trampled by technology.  Have you let technology trample you? After reading my first draft of this post I actually said out loud, “Really, Leslie? That’s not what happened!”  I...
How History Works for Your Marketing

How History Works for Your Marketing

How does history work for your marketing success? Why would someone care about your history?   Inquiring minds want to know, that’s the bottom line.  Whether you’re a small business, a tourist attraction, or a destination, people crave the details of the how, why and...
Social Media Do Over

Social Media Do Over

How many of us wish we could have a social media do over?  Remember when we first started out, oh so long ago? At the time, it seemed like we were artists, painting each piece of the social media puzzle individually, hoping that some sort of cohesive marketing design...