(Or any business for that matter!)
Social Media, PR and Marketing for small businesses is tough to say the least. One of the best parts of social media is the opportunity it provides for global learning. If you’re a small business looking to generate free publicity this free teleseminar is something you won’t want to miss! Put on by my Western Australian friends Manny and Sue Papadoulis (huge in the Australian tourism market), it is always extremely interesting to hear someone from another country’s perspective sharing tips and tricks that really work regarding generating free publicity, especially when they have such a successful track record like Manny and Sue do.
At the end of this post is the link to register and listen in. A replay of the teleseminar will be available, so you can listen to it any time that is convenient for you. Here is the official Aussie press release regarding the teleseminar ~ I hope you will register and take the time to listen. When it comes to small business marketing with little or no marketing budget (regardless of what industry you’re in), you can’t afford not to take the time to hear how to generate free publicity and learn what works for others!
How to Generate Free Publicity for Your Tourism Business
Tourism operators struggling to draw more customers because of a lack of promotion will learn insider public relations (PR) tips on a teleseminar this week.
The specialised travel teleseminar will teach operators who to attract more paying customers by using the power of the media to gain free publicity.
Run by Aussie tourism experts Manny and Sue Papadoulis, the teleseminar will reveal:
– Why tourism operators must use PR to grow their business
– The biggest mistakes most tourism businesses make when approaching the media and how to avoid them
– How to come up with a newsworthy story angle
– How to write a media release
– How to pitch your story to the media and get published
– How to work with the travel media
– The do’s and don’ts of hosting a press trip
The information shared is applicable to all countries with modern tourism industries – Australia, the United States, Canada, the United Kingdom and many others.
Tourism publicity expert Sue Papadoulis, who’s worked with travel media around the world, said most tourism operators struggled to get the publicity they deserved.
“It just takes a little bit of know-how and a few hours a week or less to get massive results,” said Sue.
“A whale shark operater in Baja California recently scored an article from a freelance journalist that was syndicated by Associated Press around the world and resulted in his biggest season in 18 years of business,” she said.
“It is possible and easy to generate articles that can result in thousands of dollars worth of business.”
“I am looking forward to sharing the knowledge I’ve built up during a 20 year career in the media which began when I worked as a journalist and News Editor for 10 years.”
“My tourism PR experience was learned working as PR Manager for Tourism Western Australia, and then starting my own consultancy Bliss Communications where I represented hotel chains, small boutique accommodation properties, international events, day spas, regional tourism organisations, cattle stations and many others.”
“One of my clients saw more than a quarter of a million dollars worth of free publicity in just 12 months – and they are a small operator hosting only 12 guests at a time. “
“It is very possible for all types of tourism businesses to do well out of PR and I can’t wait to help them get started!”
EVENT: How to Generate Free Publicity for Your Tourism
DATE & TIME: Friday, November 12th at 10:30 WA Time (1.30pm AEST)
(US participants 9.30pm Thursday November 11th Eastern and 6.30pm Thursday November 11 Pacific)
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)
TO ATTEND THIS EVENT, CLICK THIS LINK
The teleseminar is free to participants.
Sue Papadoulis Ph 0417 181477 Email: firstname.lastname@example.org