About 15 months ago Leslie McLellan and myself set out on an adventure to try and understand and even capitalize on the social media industry. I was brought on as the Lake Arrowhead Marketing Intern a little over a year ago, after Leslie’s assistant moved on and the position was not replaced. The first thing Leslie asked me to do was research and develop some goals that we could achieve via social media.
Small business marketing has entered into a new relationship with social media. This is not that different from forty years ago when Paul McCartney announced a “temporary break with the Beatles.”