by justasmalltowngirl | Jun 2, 2010 | Marketing, Social Media
About 15 months ago Leslie McLellan and myself set out on an adventure to try and understand and even capitalize on the social media industry. I was brought on as the Lake Arrowhead Marketing Intern a little over a year ago, after Leslie’s assistant moved on and the position was not replaced. The first thing Leslie asked me to do was research and develop some goals that we could achieve via social media.
by justasmalltowngirl | Apr 19, 2010 | Marketing, Social Media, TIPS
….5 things learned by necessity not choice In the fall of 2008 the phrase “Social Media Marketing for Dummies” pertained to me on two different levels: A. I was a Social Media Marketing Dummy in the truest sense because I had CHOSEN to ignore social... 
by justasmalltowngirl | Apr 12, 2010 | Marketing, Social Media
Small business marketing has entered into a new relationship with social media. This is not that different from forty years ago when Paul McCartney announced a “temporary break with the Beatles.”
by justasmalltowngirl | Feb 22, 2010 | Marketing
Marketing with a small budget is not easy. The blessing of having a small marketing budget is, in my opinion, that it makes you a much better marketer. When you have very little money to spend on marketing you are forced to: *Track the results of everything... by justasmalltowngirl | Jan 12, 2010 | Marketing, Social Media
In the era of social media marketing one thing really holds true – You’ve got to be REAL to succeed. You’re meeting a wide variety of people daily via the internet and as in your daily life – first impressions are paramount. If you’re not...