About 15 months ago Leslie McLellan and myself set out on an adventure to try and understand and even capitalize on the social media industry. I was brought on as the Lake Arrowhead Marketing Intern a little over a year ago, after Leslie’s assistant moved on and the position was not replaced. The first thing Leslie asked me to do was research and develop some goals that we could achieve via social media.
One of the most recognizable brands in the world, American Idol, offered us an unbelievable marketing opportunity which we embraced. This blog post is the story of what transpired as we embarked on our American Idol – Idol Camp adventure.