3 TIPS TO RIDE THE WAVE – Social media has a lot in common with the beach. Looking out at the waves and the seagulls, looking down at the seashells and the seaweed, and then back out to the surfers, oh those surfers, I started thinking about 3 things you can do in social media to successfully keep riding the wave.
About 15 months ago Leslie McLellan and myself set out on an adventure to try and understand and even capitalize on the social media industry. I was brought on as the Lake Arrowhead Marketing Intern a little over a year ago, after Leslie’s assistant moved on and the position was not replaced. The first thing Leslie asked me to do was research and develop some goals that we could achieve via social media.