Making the most of Small Business Saturday
Small Business Saturday started early in Lake Arrowhead, CA this year. It was a gift to both the merchants of Lake Arrowhead Village and to the community! In early July the multi-level parking structure for the downtown was shut down for repairs. Can you imagine...
The Extended Family Business Hug
When we see our extended family members, we usually give them a hug. Sometimes, even thinking about our families conjures up warm and happy feelings, kind of like a hug. What kind of feeling does your business provide your customers? What do you do in your...Social Media Marketing Discovery – Not Every Post is from an Expert
“In Social Media marketing how do I know who really is an ‘expert’ in my niche?” That’s a question I was recently asked by 2 different clients who are new to social media so I thought it would be a topic worth exploring. A primary marketing strategy of social...
Marketing to the Masses Through Scents, Cents and Color
“Marketing to the masses” was a little experiment I tried at home this week. Not knowing that Bed, Bath and Beyond’s wonderful display of scented hand soap would assault me the moment I walked into the store put me at a distinct disadvantage. Of course I had not done my market research….