How to Market In and Out of the Zone
Right now, is your marketing in the zone? When you’re in the zone it generally means that you’re doing whatever you’re doing well, don’t you think? Here are 4 examples of marketing in and out of the zone.
My Big American Idol Marketing Adventure
One of the most recognizable brands in the world, American Idol, offered us an unbelievable marketing opportunity which we embraced. This blog post is the story of what transpired as we embarked on our American Idol – Idol Camp adventure.
Just as the Beatles broke up, small business marketing is looking for a new relationship
Small business marketing has entered into a new relationship with social media. This is not that different from forty years ago when Paul McCartney announced a “temporary break with the Beatles.”