When running a small business marketing is just about always the last thing on the business owner’s plate. There are so many other things to do just to keep the doors open that by the time the owner finds time to think about marketing, the day is gone, the owner is exhausted and the creative juices stopped flowing hours earlier.
Small business marketing success has gone full circle. Several decades ago people did business only with other businesses in their town or nearby city. Word of mouth marketing was prevalent and most helpful. But small businesses longed for a way to have a larger reach.
The “tradition” of Angels baseball in recent years is that it is untraditional. The Angels think about the game slightly differently, a little more “out of the box,” the same way small business should think about their marketing programs.
One of the most recognizable brands in the world, American Idol, offered us an unbelievable marketing opportunity which we embraced. This blog post is the story of what transpired as we embarked on our American Idol – Idol Camp adventure.
With small businesses, where you are trying to do everything yourself, often times your small business marketing plan suffers. Your program is half asleep and it doesn’t want to get into gear. But you need to remember…..Your marketing program will only work when you are fully committed, fully awake and ready to make it work. Here are 5 steps to help you focus, wake up your program and make following your marketing plan easier.