

One HUGE secret weapon for successful marketing!
Successful marketing has one secret weapon that must be used in order to make your marketing program a success. This short video reveals the secret weapon and discusses 4 points to help make your marketing efforts soar.

If you Tweet it, they will come… and they will stay
A couple of weeks ago I noticed many people tweeting that they were planning on heading to the Lake Arrowhead area over the 4th of July. The actual 4th was on Sunday. Beginning Wednesday, we noticed a substantial amount of tourists arriving. From Thursday on we were pretty much maxed out. It was wonderful and we had a town full of happy merchants and visitors.

“Bucking Tradition” IS the tradition with Angels Baseball and should be with Small Business Marketing too
The “tradition” of Angels baseball in recent years is that it is untraditional. The Angels think about the game slightly differently, a little more “out of the box,” the same way small business should think about their marketing programs.
Passion – whether it’s FIFA World Cup Soccer or Social Media….
Earlier this week I met with 2 businesses – one I had met with several months ago and spent a few hours discussing social media and helping them set up their Facebook and Twitter pages. The second business came to me for the first time to start the social media discussion.
Here’s how the 2 meetings went down….