If you are expecting to succeed in social media it is important to do 3 things before you follow/approach someone. These 3 steps take a bit of time, but if you do these things you will be successful in your marketing efforts.
I read the old saying “Variety is the spice of life” a couple of days ago and I had one of those “Aha!” moments. Variety… that’s a big reason that social media (and Twitter in particular) is more popular than ever. You can’t get bored – there is always great variety and plenty of info to read, research and absorb.